Customer engagement agency Indicia has expanded with the acquisition of Top 100 digital agency Evolving, a specialist in web, email, search, social media and mobile marketing.
We're delighted to announce that we've been selected as one of six agencies on the Government's Digital Marketing Services Roster. Over the next three years, we'll have the opportunity to get involved in a myriad of high-profile public-service projects from both a strategic and creative perspective. You can read the right story right here.
Ian Stockley explains the importance of customer engagement. He tells how our understanding and strategic application of consumer intelligence allows us to create inspired ideas that connect brands with individuals at an emotional level, delivering a relevant, rewarding and consistent experience across all channels. Hear what Ian has to say.
We were thrilled to win ‘Best Use of Direct Marketing’ at Marketing Week’s Data Strategy Awards 2013 for our Love Your Wardrobe campaign for Very.co.uk. The campaign created 15,000 new customers and £9.5m in LTV, proving that customer driven data and real-value tailored content are a winning combination.
Indicia has created an exciting new integrated digital and direct marketing campaign for Very.co.uk to promote its kids’ autumn range. This new campaign puts kids as the stars of the show as they road-test the new fashion, sport and toy ranges.
It was a case of encore at the Database Marketing Awards at The Brewery in London as Indicia won the prestigious 'Outstanding Data Focused Marketing Agency' Award for a second year running. As you can imagine, we were very excited with this turn of events. We'd very much like to dedicate our win to our clients with whom we've collaborated, and who ultimately share in this award with us. The award confirms our belief that it's essential to place the customer at the heart of all we do - using customer intelligence to shape our strategic thinking and award-winning creative solutions.
Indicia has retained the direct marketing business for Tourism Ireland, extending its relationship with the brand for a further 3 years, after winning a competitive pitch.
The UK’s direct marketers are being encouraged to demonstrate the ‘real difference’ they make to society and the economy as part of a new campaign launched today to promote the new-look 2012 DMA Awards.
Tourism Ireland, together with customer intelligence agency Indicia, is today launching the ‘Ireland Mystery Tour’, a month-long campaign to raise awareness of rural Ireland as a key holiday destination.