News
Indicia expands digital offering
Indicia expands digital engagement offering with the acquisition of Evolving
Customer engagement agency Indicia has expanded with the acquisition of Top 100 digital agency Evolving, a specialist in web, email, search, social media and mobile marketing.
Indicia on Government roster
Indicia selected from seventy-seven applicant agencies.
We're delighted to announce that we've been selected as one of six agencies on the Government's Digital Marketing Services Roster. Over the next three years, we'll have the opportunity to get involved in a myriad of high-profile public-service projects from both a strategic and creative perspective. You can read the right story right here.
The future is engagement
Ian Stockley, MD at Indicia, explains why this is the way ahead.
Ian Stockley explains the importance of customer engagement. He tells how our understanding and strategic application of consumer intelligence allows us to create inspired ideas that connect brands with individuals at an emotional level, delivering a relevant, rewarding and consistent experience across all channels. Hear what Ian has to say.
Indicia scoop Data Strategy Award for ‘Best Use of Direct Marketing’
We were thrilled to win ‘Best Use of Direct Marketing’ at Marketing Week’s Data Strategy Awards 2013 for our Love Your Wardrobe campaign for Very.co.uk. The campaign created 15,000 new customers and £9.5m in LTV, proving that customer driven data and real-value tailored content are a winning combination.
Indicia enters augmented reality
Find out how we enticed 52,269 busy mums to engage with the UK's largest online retailer.
Indicia has created an exciting new integrated digital and direct marketing campaign for Very.co.uk to promote its kids’ autumn range. This new campaign puts kids as the stars of the show as they road-test the new fashion, sport and toy ranges.
Indicia wins again
'Outstanding Data Focused Agency' win at the Database Marketing Awards.
It was a case of encore at the Database Marketing Awards at The Brewery in London as Indicia won the prestigious 'Outstanding Data Focused Marketing Agency' Award for a second year running. As you can imagine, we were very excited with this turn of events. We'd very much like to dedicate our win to our clients with whom we've collaborated, and who ultimately share in this award with us. The award confirms our belief that it's essential to place the customer at the heart of all we do - using customer intelligence to shape our strategic thinking and award-winning creative solutions.
Irish eyes are smiling
Indicia retains Tourism Ireland account for third time.
Indicia has retained the direct marketing business for Tourism Ireland, extending its relationship with the brand for a further 3 years, after winning a competitive pitch.
Indicia delivers the real deal
DMA launches campaign highlighting value of direct marketing in UK.
The UK’s direct marketers are being encouraged to demonstrate the ‘real difference’ they make to society and the economy as part of a new campaign launched today to promote the new-look 2012 DMA Awards.
The Magical Mystery Tour
Tourism Ireland ‘Jumps into Ireland’ with Indicia for its latest campaign.
Tourism Ireland, together with customer intelligence agency Indicia, is today launching the ‘Ireland Mystery Tour’, a month-long campaign to raise awareness of rural Ireland as a key holiday destination.
Are you a Christian BIOR?
Take a look at some new research we've undertaken.
New research from Indicia has identified that shoppers are increasingly becoming their own shop windows, using the internet as a way of marketing themselves to brands for their own gain.