Chaired by Campaign’s Trends Editor Nicola Kemp, our panel covered everything from the role of the CMO, outdated stereotypes, and soft skills needed to win in the current climate.

Our panel of top marketing people featured…

Helen Bailey – Managing Director, Aviatrix
Paul Foster – Senior Director, Creative Content, Getty Images
Sissel Gynnild Hartley – Senior Brand Strategy Manager, The FA
Constanze Hepp – Global Marcom Category Procurement Manager (BTL), FrieslandCampina
James Townsend – Managing Partner, KMMS

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More clips from the panel

Gender stereotyping

We hear a lot about gender and stereotyping in marketing right now – our panel assessed this from their own brand points of view.

Peak complexity

Nicola asks our panel what skills marketers need to keep ahead in this ever-changing marketing landscape…

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