With 8.5 million unique views of the content across social media channels – including 4.5 million on YouTube – the campaign achieved plenty for its online spend. In total, more than 810 hours were spent with video ad ( a calculation based only on people who have watched the video through until the end in order to measure a meaningful interaction).
We drove thousands of clicks to Dacia’s website, helping to increase visits to the brand’s product pages during the campaign, increasing the Duster retargeting pool for sales activities. The campaign trounced YouTube’s automotive benchmark.
We also hit no.1 on The Drum’s Creative Works Leaderboard during the first weeks of the campaign, receiving more than 1.100 votes.
Our campaign for Dacia got us a nomination at The Drum Marketing Awards for the Automotive Category. This follows another nod from the CIM Marketing Excellence Awards in the ‘Best Brand Building campaign – SME’ category, earlier this year.