The challenge

Qashqai is the jewel in Nissan’s crown, a market leader for 10 years. But as competitive threats intensified, we needed to retain more customers’ loyalty.

Nissan Anti defection - We get closer

The approach

Enriching Nissan’s customer data with our proprietary Interact tool, we identified customers most likely to leave at the end of their finance plan and targeted them with additional communications. Our creative strategy reminded customers how much they loved their Qashqai and offered them exclusive, time-sensitive offers to re-purchase.

Nissan anti defection - We get closer

The results

For a relatively modest budget we significantly outperformed the campaign KPIs, achieving great brand engagement and almost doubling our targets by achieving more than 500 additional sales each quarter, returning £10 of contribution for every £1 spent.

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