Keeping track
of customers
Rail Delivery Group database - We get closer

The problem

Rail Delivery Group (formerly ATOC) came to us to make more of their customer data – they wanted to better understand their customers and ultimately give them a better brand experience.

Railway Delivery Group database - We get closer

The solution

We tackled this challenge with four killer moves. First, we migrated their disparate customer data sources into a marketing insight environment with a single customer view. From here, we analysed the data to really get to know and accurately profile customers. We automated ATOC’s campaign execution to make their communications slicker. Finally, we created clear customer journeys to improve customer experience.

Railway Delivery Group database - We get closer

The results

Our precise targeting campaign ran full steam ahead and we increased annual renewals by a chunky 17%.

How we can help you?

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