Understandably, there’s a tendency within agencies to follow certain guiding principles that define how you work. You know, beliefs like ‘don’t be too attached to your ideas’, or ‘never rush anything’.
But what if things aren’t so black and white? What if we need more flexible principles to be truly successful?
Last month we heard a talk by the formidable marketing legend, Cindy Gallop. In it, she presented the audience with sets of seemingly opposite statements related to marketing.
Then she proved how neither statement alone is true; rather both are true. And if we want to be the best agencies we can be, we should flex the principles and apply them depending on the context.
Suitably inspired, we wanted to share a few of them with you.